Calling all Miami creatives: REC (Resources for Every Creator), a resource hub to empower creators, will soon be opening a 12,000-square-foot space in Little River next year thanks to a $2 million investment from Diddy’s Sean Combs Capital.
Part creative incubator, part creative agency, its mission to to provide the community with the resources they need to fully cultivate their passions. Think a gym membership for creatives, just replace the weights with studio monitors. The new facility would consist of audio recording and visual production studios, editing bats, dance studios, an event venue, coworking space and equipment needed to create high-quality media for members.
“Our key focus is turning artists and creators into creative entrepreneurs. We’ve known since the beginning that we weren’t just solving a Philadelphia problem. Access to resources, strategies and opportunities is a global challenge for creatives everywhere, and with Diddy’s support, we’re excited to bring our solution to communities beyond our hometown of Philly,” Will Toms, Co-founder of REC, said in a statement.
The Philly location started in 2015 and has grown to 1,000 active members who use the space to create content, connect with collaborators, and attend educational & social programming. Membership packages there range in price from $49 to $133 per month.
Brands can also benefit from REC to source the best emerging talent for their projects too. Current brand partners in Philadelphia include Live Nation, Comcast, Cash App, WXPN, Amuse, T-Mobile and more.
“Our goal is to make sure that independent creators have the information, tools and resources needed to win and level the playing field,” Diddy said in a statement. “This partnership is about the future of the creator economy and helping REC expand to serve more creators in cities and countries around the world.”
Miami and Philly are just the beginning of the fast-growing vision for the start-up. The collective is seeking out leaders around the world to bring the model to in future years.