Miami has slowly been morphing into Vice City for weeks now, and the energy is only intensifying as launch day draws near. In anticipation of the game’s release on Thursday, November 19, Rockstar Games has gone all out, from a glowing sign atop the Kaseya Center to a string of launch week parties. Local businesses have also been getting in on the hype with events of their own.
Whether you’re a visitor looking to step into Leonida or a local trying to get in on all the action, we’ve put together the ultimate list of Grand Theft Auto VI stops. Some are completely free and can be spotted right from your car, while others require a ticket or photo ID to enter.
“Welcome to Vice City” and “VI” signs at the Kaseya Center
Starting in downtown Miami, the biggest piece of Rockstar’s city-wide campaign sits on top of the arena. The roughly 4,690-square-foot pink sign was airlifted onto the Kaseya Center by helicopter and it’ll stay up until April of 2027. Since it’s on the roof, you won’t have an easy time spotting it from the ground, but there’s still plenty to see while you’re there! A “VI” logo sculpture can also be seen from the arena’s steps leading to the doors.
Bayside’s Pier VI and Vice City Ferris wheel
If you’ve been to Bayside Marketplace lately and looked towards the Skyviews Miami Observation Wheel, it glows in the game’s pink-to-purple sunset gradient! In GTA VI, the wheel shows up in a Vice City version of Bayside, so you’re looking at its real-world counterpart. Then walk down the waterfront and look for Pier VI. A pink neon “VI” now covers the “5” on what used to be Pier 5!
A Night in Vice City: Heat vs. Bucks
On Wednesday, November 18, the Miami Heat host the Milwaukee Bucks at the Kaseya Center in a game titled A Night in Vice City. Expect a custom court and never-before-seen Vice City uniforms worn by the team. But don’t worry, fans can get in on the action too! Nike x Cactus Jack Vice City jerseys will be available in limited quantities at the game.
New murals around Wynwood
Rockstar has partnered with Wynwood Walls to make admission free for Miami-Dade residents through 2028! Inside the museum, you can find a GTA 6-inspired mural by Los Angeles-born artist Tristan Eaton. Alongside the partnership, multiple new themed murals were also announced by artists like ATOMIK, Tatiana Suarez, DENIAL, Askew One, FAILE, Gons and Audet, Lady AIKO, Queen Andrea and Ron English.
Not only are they on view throughout the neighborhood, but also appear in gameplay so that you can spot them again on screen. The murals stay up until January 1, 2027, so you’ve got plenty of time!
Grand Theft Auto VI: The Festival at Mana Wynwood
If you’d like to experience the music of Vice City, an official festival is headed to Mana Wynwood on Saturday, November 21. Travis Scott, Don Toliver, Kodak Black, Sofaygo, Cardi B, Metro Boomin, Justice, Rauw Alejandro, Tainy and more make up the bill across two stages. The event is presented by Rockstar alongside PlayStation and produced by the creators of III Points.
Know the rules before you go: the festival is 17+ with a physical photo ID, entry is on the 5th Avenue side and there’s no on-site parking, so plan a rideshare.
E11EVEN turns into NINE1NINE, with a launch party on the 20th
For the time being, E11EVEN Miami has become NINE1NINE, a Vice City nightclub takeover opened by Flo Rida. Real-world versions of the game’s iconic vehicles are displayed at the venue, and limited-edition merchandise is being sold on site. A launch party is also scheduled for November 20 — the day after the game releases — and the full takeover runs through December 6!
The Vault a.k.a. Club Space
For three nights only, Club Space transforms into GTA’s The Vault! The celebration runs from November 20 to 22, with Chris Lorenzo, Justice, Barry Can’t Swim, Overmono, Danny Daze, Chloé Caillet, DJ Tennis, Seth Troxler, PAWSA and much more.
Vice Beach signage and lifeguard stand at Miami Beach
Miami Beach is heavily featured in the game, so it’s only natural that the city gets some cool pop-ups! First, a giant pink “Vice Beach” photo op has appeared on the lawn of Lummus Park, just steps from Ocean Drive. Plus, a themed lifeguard tower in blue and pink colors has been placed near Lummus Park around 14th Street.
Another Vice City touch along Ocean Drive is the transformation of a vintage white Cadillac that remains parked year-round with a Tony Montana mannequin featuring new GTA branding.
Vice City chairs and cabanas around South Beach
As part of a marketing deal between Rockstar and the City of Miami Beach, you can actually relax in GTA 6 beach gear! Beachfront concessionaire Boucher Brothers has rolled out pink and blue cabanas, umbrellas and chairs sporting the “VI” logo all across South Beach.
Pink-and-purple MIA and PortMiami
Miami-Dade’s roughly $3.9 million deal with Rockstar covers lighting at Miami International Airport and PortMiami, gradient wraps on traffic signal cabinets and promotional displays. The Central Garden courtyard at MIA and the cranes at PortMiami are lit in the game’s palette. It’s a quick stop if you’re flying in or out, and a nice detail on the drive across town.
VICE CITY letters on the MacArthur Causeway
Large white “VICE CITY” letters reminiscent of the Hollywood Sign have gone up beside the MacArthur Causeway at Watson Island. They sit on the route between Downtown and South Beach, so they’re an easy stop if you’re crossing anyways.
Clevelander South Beach GTA VI Launch Party
Fans have already noticed that the game’s Ocean View Hotel bears a striking resemblance to the Clevelander — and the hotel is leaning all the way in! As an official launch partner, it’ll host a free Welcome to Vice City launch party on November 19, from 5 p.m. to 10 p.m. Attendees can jam out to the game’s official soundtrack, score exclusive merchandise and enter a raffle to win a copy of the game, while sipping on official Vice Frozen Margaritas and featured in-game beers.
BAYO 10th anniversary block party
Grammy-winning producer and DJ Michaël Brun is set to bring BAYO back to Little Haiti on November 22. The free block party celebrating Haitian and Afro-Caribbean music will mark 10 years and is made possible through a partnership with Rockstar. Tickets are distributed through an official raffle.
Additional stuff to stumble on: blimp sightings, themed buses, kiosks and beers
If you’re out and about in Miami, be sure to keep an eye out for any additional Easter eggs and promotional takeovers. From a Vice City–branded Goodyear blimp cruising the skies to sightseeing buses wrapped in Jason and Lucia imagery, digital street kiosks displaying in-game brands and even local bars and restaurants serving real-life game beers like Pißwasser, you never know what you may stumble upon.
Skinny Louie transforms into Burger Shot across Florida
The smash burger favorite is bringing GTA’s fast-food chain to life! From now until December 31, Skinny Louie locations across Florida — including their outposts inside Miami’s Kaseya Center — are transforming into real Burger Shots complete with themed signage, employee uniforms and branded packaging. Fans can drop in to taste their limited-time menu featuring the triple-patty “Bleeder,” classic single and double “Burger Shots” and caramel milkshakes.
