Whether you’re a heavy lifter, cardio lover or just want the perfect fit for your next Brickell run, global fitness brand Gymshark has teamed up with Bratz to create the ultimate activewear collection inspired by the dolls with a passion for fashion.
To celebrate, they’re hosting an exclusive pop-up on June 6 through 7, bringing the women-only gym of our dreams to Wynwood!
In real survey findings conducted by Gymshark, 75% of U.S. women say they have changed their workout routines because of how a space made them feel, with 22% noting that standard gym layouts and music feel overly masculine. The answer? A fully female-staffed outdoor gym designed from the ground up with women in mind! And yes, that includes a DJ, who will spin tracks throughout the experience to keep the unapologetically feminine vibes going.
In true Y2K fashion, the pop-up will be decked out in purple turf, Bratz-inspired workout areas like the “Bestie Zone” and “Heavyweight Dollz Club,” as well as glam touch-up stations to keep you looking fierce between sets.
And what’s a pop-up without a retail moment? You can shop the newest Gymshark sets on site and style your fit with exclusive Gymshark x Bratz accessories that look just as good out on the town as they do during a workout.
About the new collection
If you’re looking to get your hands on all the gear, the four-piece seamless collection drops on the Gymshark site Monday, June 8. Designed for women who should never have to compromise their style for their strength, the items include a sports bra, crop top, shorts and leggings, ranging from $28 to $60.
“This collaboration is about showing that confidence comes from embracing every side of yourself, whether that’s glamorous, strong, playful, powerful and now bratty,” Bratz president and creative director Jasmin Larian Hekmat said in a release.
Every piece uses the brand’s signature high-compression, ultra-soft fabric that holds you in and sculpts as you move. Plus, the bottom pieces feature a dipped back waistband and a bum scrunch designed to lift and define the glutes.
Gymshark x Bratz Wynwood pop-up
📆 When: June 6 – June 7
📍 Where: NW 22nd Lane, NW 2nd Avenue, Miami, FL 33127
