It’s a great year for RiRi fans — the superstar is returning to music, prepping for her Super Bowl performance next year and debuting the latest lingerie styles for her annual Savage X Fenty Show. In fact, Rihanna’s hard at work on her inclusive lingerie line, even gearing up to open its first Florida location and it’s coming to Miami.
The lingerie brand signed a lease for a storefront at Miami Worldcenter, a 27-acre mixed-use development transforming the heart of Downtown Miami. Savage X Fenty’s 3,000-square-foot location will be situated at the base of the the Paramount project, a 60-story residential tower, at the corner of Northeast 1st Avenue and 8th Street.
But get this: The store is going to use AI technology to help you find the perfect fit! In partnership with tech startup FIT:MATCH, the “Fit Xperience” will scan you in a fitting room and generate the best items matched to your body shape.
Savage X Fenty, focusing on inclusive intimates and loungewear for every body, gender, shape and size, currently has five brick and mortar locations throughout the country including Las Vegas, Houston, Philadelphia, and Los Angeles.
Posman Books, Lululemon, Ray-Ban and others are also joining the lineup of retailers coming to the Miami Worldcenter. Although no official date is set for the store’s opening, the Savage X Fenty Miami location is slated to open next year.
Where: 851 NE 1st Ave, Miami