Big things are in store for The Hangar at Regatta Harbour! That’s right – you’ll soon be able to set off on an unmissable adventure into the life of Leo Messi, a global soccer legend who has truly redefined the sport.
The Messi Experience, an immersive technological experience rich in interactive activities, compelling stage design and captivating storytelling, will seamlessly blend the physical and digital worlds to bring you closer to the soccer legend than ever before.
Get ready to step into 9 installations featuring cutting-edge technology and learn the tricks and skills of soccer’s GOAT, uncover the magic of his career and even converse with him using advanced AI.
Upon arrival, visitors will embark on an emotional and inspiring journey through Messi’s rise to stardom, pulling back the curtain into his early years and childhood dreams in Rosario, Argentina, his career at Barcelona and his relentless pursuit of World Cup glory.
Beyond sharing Messi’s journey to his 2022 World Cup Championship, The Messi Experience invites fans of all ages to partake in experiential activities, putting them through Messi’s training camp and emulating his training regimen with real-time score updates.
For those who want to take their experience to the next level, there will be AI-powered photo and conversation opportunities with Messi himself and, of course, plenty of merch!
Messi is thrilled to be a part of this project, sharing that he has “always strived to inspire and connect with people through [his] passion for [soccer],” and noting that “the experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping [his] path.”
Brought to you by Primo Entertainment and Moment Factory, The Messi Experience will utilize 360 degree projection mapping, 3D visuals, video and AI to share an unparalleled look into Messi’s life and career. While it is expected to take approximately 75 minutes to enjoy, you can of course explore this entertaining, inspiring and fun-filled attraction at your own pace.