Louis Vuitton Men has taken temporary residency at Miami Design District with an awesome blow-up art exhibit!
The French Maison Louis Vuitton has landed in the 305 with a wonderful new exhibit! Created by Men’s Artistic Director Virgil Abloh, The Adventures of Zoooom with friends has been touring the world to present the firm’s 2021 Spring-Summer collection and finally made its way to Miami where it opened on Friday, December 4, at Jungle Plaza.
A whimsical combination of fashion and art, Louis Vuitton’s brand new experience features giant inflatable characters perched upon LV shipping containers as well as lavish fashion displays. With the help of augmented reality, The Aventures of Zoooom exhibit promises to whisk you away to a fashion fantasy land full of Haute Couture and fun, odd characters. Once inside the installation, you can scan QR codes that activate filters and interactive virtual animations users you can document and share on your social media.
Focusing on the brand’s fundamental belief in inclusivity and the core of the House’s approach to Menswear, the exhibit has been touring around the likes of Tokyo and Paris to present Louis Vuitton’s new collection. The brand’s temporary residency in the Miami Design District is but the first stop of their North America tour which will bring the exhibit to other major cities across the US like NYC and LA.
Although it opened for Miami Art Week, The Adventures of Zoooom with friends is sticking around for longer and Miamians will be able to visit it all the way through January 25, 2021. The exhibit opens Saturdays from 1 p.m. to 8 p.m. and Sundays from 12 to 6 p.m. and access is granted by appointment only.
For more information make sure to check out Miami Design District’s website.
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[Featured image: Miami Design District ]