If you thought Miami’s F1™ Grand Prix weekend couldn’t get any more thrilling, think again. HUGO is kicking things into high gear with the launch of HUGO Garage, an electrifying free event open to the public in Wynwood only on May 4.
Modeled on the mechanics’ workshops known and loved by F1™ fans, the HUGO Garage at 261 NW 26th Street will transport guests to an exhilarating world where innovation meets street culture. From product customization to race experiences, the free event is divided into different zones, each offering a variety of F1™-inspired experiences.
HUGO Garage is an off-track F1™ experience you don’t want to miss. RSVP here!
About HUGO GARAGE
When you enter the HUGO Garage, you’ll find an F1™ car complete with HUGO branding and a striking replica of the Miami Grand Prix racetrack. This is the perfect spot for a photo-op that’s as Insta-worthy as it is awe-inspiring!
Just around the corner is the HUGO Garage’s Customization Hub, a spot for guests to receive one-of-a-kind outfit and product customizations. Can’t get enough of that F1™ fashion? Make sure you check out a display of the incredible new HUGO x Red Bull collection exhibited on site.
Quench your thirst at the Mechanic’s office-themed bar, serving up refreshing Red Bull drinks playfully named after different F1™ car services.
But the fun doesn’t stop there – HUGO is taking the excitement from “IRL” to “URL,” with a brand-new experience in its Roblox universe, PLANET HUGO. Gamers can explore an immersive virtual rendition of the HUGO Garage, complete with a photo booth, DJ station, and exclusive digital wearables inspired by the HUGO x RB collection. Plus, a customization challenge puts players’ creativity to the test, as they personalize their own HUGO race car and vie for top honors.
Want to dive deeper into the virtual world of F1™? Visit the HUGO pop-up at Aventura Mall (near Nike) between May 2- May 6 to test your driving skills on the racing simulator and get your hands on the HUGO x Red Bull capsule collection.
There are so many ways to celebrate Miami’s F1™ Grand Prix weekend, but if you’re a fashion enthusiast, passionate about street culture, or just someone who enjoys a good time, the HUGO Garage is the ultimate off-track event for you.