Your much-needed vacation has finally arrived at Joia Beach, just in time for Memorial Day weekend! The idyllic restaurant and beach club located along the shores of Biscayne Bay has just launched a full fledged summer pop-up experience known as Club Kors. And it’s the first of many.
Behind the takeover is Michael Kors, the fashion brand founded in 1981, to celebrate the start of the summer season. Inspired by the energy and glamour synonymous with the brand, the pop-up will whisk visitors away to a luxe paradise of relaxation and beach club fun. The brand’s blue Empire Diamond monogram has been splashed across the space, including umbrellas, lounge chairs, beach towels and even a special collaboration with Funboy floats, bringing out the ultimate vacay vibes.
At the pop-up, guests will have the opportunity to shop the season’s accessories and ready-to-wear pieces, ranging from the iconic Colby bag to string bikinis and sunglasses, to boost their summer style.
In anticipation of its arrival, an opening night party for Club Kors on May 21st saw some of the city’s favorite style-setters enjoying light bites, custom cocktails and dancing under the night sky to music spun by Vanderpump Rules’s DJ James Kennedy. Some of those star-studded attendees included beauty influencers Bretman Rock, Camila Coehlo, Martha Graeff and more.
Visitors can also sip on specialty-themed Club Kors cocktails to pair with scenic views and savory delights off of Joia Beach’s European-inspired menu. Think Greek spreads, avocado salad, popcorn shrimp, branzino, grilled salmon fillet and more.
The Club Kors takeover kicks off at Joia Beach from Wednesday, May 22, to Monday, May 27. This is the first in a series of Club Kors events planned for other destinations across the world.
You can find Joia Beach at 1111 Parrot Jungle Trail, and it opens from noon to 11pm. Reservations are required and you can book ahead on their website.