Immerse yourself in a magical sea of blue light at this Miami art gallery that’s entirely dedicated to digital and multimedia art.
The first of its kind, digital art space ARTECHOUSE combines technology, science and creativity to create one-of-a-kind immersive experiences. Its latest exhibit, “Aqueous,” has been inspired by the Pantone 2020 Color of the Year, PANTONE 19-4052 Classic Blue. The installation combines state-of-the-art technology and digital tools to whisk you away to a magical world of blue light in which they’ll experience the color in all senses.
It is said that the color blue has calming qualities, bringing peace and tranquility to the human psyche. Inspired by these qualities, ARTECHOUSE and PANTONE delve into the color’s properties and connection to the human mind.
“During these unprecedented times as a society we have found ourselves in a new state of existence. Before 2020 even began, Pantone selected Classic Blue as the color of the year because they saw it as the hue to sustain us during a time of change,” said Sandro Keserelidze, co-founder and Chief Creative Officer of ARTECHOUSE. “2020 ended up bringing changes no one expected, making the hue of Classic Blue, and the qualities it represents, more relatable now than ever before. We couldn’t think of a more timeless and timely theme to end the year and launch a new chapter of experiences.”
“Aqueous” explores the color in the context of water, submerging you in a multisensory adventure in which you’ll be able to experience the sights, sounds and sensations of Classic Blue.
To prevent the spread of coronavirus, ARTECHOUSE has reinforced its health and safety measures by implementing limited capacity, online bookings and contactless check-ins, face-covering requirements for visitors and staff, hand sanitizer stations, and more.
The exhibition will open on November 12 and will be on view until April 14. ARTECHOUSE Miami is open Thursday through Monday from 2 p.m. until 8 p.m.
What are you waiting for? Grab your tickets to Artechouse here!
[Featured image courtesy of ARTECHOUSE]